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EveryMatrix has announced a significant new partnership with MBet, marking its largest turnkey sportsbook technology collaboration in Africa to date. The agreement will see MBet transition from its previous sportsbook technology provider to EveryMatrix’s OddsMatrix platform, allowing the operator to enhance its sports betting offerings across Tanzania.
The partnership will integrate the high-performing OddsMatrix platform into MBet’s sports betting infrastructure, adding access to over 170,000 live sportsbook events each month, along with pre-live and bet builder content. In addition, the deal will introduce powerful odds management control tools to the platform. This comprehensive integration will empower MBet with an array of locally tailored products, including a lightweight front end, USSD betting, SMS functionality, manual event creation tools, and a dynamic betslip engine that supports over 50 accumulator selections.
As part of the collaboration, EveryMatrix will also supply MBet with other core products, such as its CasinoEngine, BonusEngine, and GamMatrix, enhancing the operator’s player management and promotional capabilities. This move comes as MBet migrates from its proprietary technology to EveryMatrix’s advanced tech stack, marking a major step in its expansion.
MBet, established in 2013, has rapidly become one of the leading sportsbook brands in East Africa. With its customer-centric approach and partnerships with local sports organizations, MBet has gained a strong position in Tanzania. CEO Javier Diaz emphasized that this collaboration with EveryMatrix is pivotal for MBet’s next phase of growth, following a thorough search for the right technology partner.
EveryMatrix CEO Ebbe Groes expressed enthusiasm about the partnership, noting that it underscores the company’s growing presence as the “go-to” platform provider for ambitious operators in the African region. He pointed out that Africa’s unique scalability challenges make the region a perfect fit for EveryMatrix’s transformative technology, citing the millions of bets processed daily through the OddsMatrix platform.
Groes also highlighted the importance of EveryMatrix's recent acquisitions, particularly FSB Technology, which provided valuable product readiness that contributed to winning this landmark deal. Both companies are optimistic that this collaboration will propel MBet to new heights and solidify its position in the competitive East African market.
Sources: Gambling Insider, EveryMatrix, GGN
