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SmartSoft, a leading innovator in the iGaming industry, has announced an exciting new partnership with LottoStar (Pty) Ltd, one of South Africa’s premier online betting platforms. This collaboration marks a significant milestone for both companies, as LottoStar prepares to launch SmartSoft’s portfolio of innovative games to the South African market.
LottoStar is renowned for its customer-centric approach and extensive selection of online betting options, establishing itself as a trusted name across South Africa. With a focus on reliability, quality, and user experience, the platform has built a loyal customer base, making it an ideal partner for SmartSoft’s ambitious plans in the region.
SmartSoft, the creator of hit titles such as JetX—the first-ever flying crash game—continues to push boundaries in the iGaming world. This partnership with LottoStar is seen as a pivotal step in its broader strategy to expand into African markets and deliver cutting-edge gaming experiences tailored to the evolving demands of players.
Rusudan Javakhishvili, VP Commercial at SmartSoft, highlighted the significance of this collaboration, saying: “South Africa’s vibrant market holds so much promise, and we are committed to building a meaningful and lasting presence here. This partnership is another big step for us, and it is going to bring even more exciting innovations and opportunities for our partners.”
SmartSoft’s flagship games, including JetX and other X Games, have already gained traction in Africa, resonating with players who seek fresh and engaging gaming experiences. The company’s commitment to refining these games ensures they remain entertaining and relevant in the dynamic iGaming landscape.
Javakhishvili added: “The partnership with LottoStar marks an exciting step forward for SmartSoft as we continue to grow in Africa. South Africa is a key market for us, and this collaboration will help us reach more players and strengthen our presence in the region. LottoStar’s strong reputation and commitment to quality align perfectly with our goal of offering innovative gaming experiences.”
LottoStar’s CEO, Tasoulla Hadjigeorgiou, expressed enthusiasm about the collaboration, noting its potential to enhance entertainment options for South African players: “We are excited to partner with SmartSoft to bring their innovative and engaging games to our players. This collaboration aligns perfectly with our commitment to offering a diverse and high-quality gaming experience. By combining SmartSoft’s creative game portfolio with our strong customer-focused platform, we aim to enhance the entertainment options available to our users and continue to set new standards in the industry.”
This partnership between LottoStar and SmartSoft represents more than just a business collaboration—it sets the stage for new opportunities in the African iGaming industry. By leveraging LottoStar’s strong platform and SmartSoft’s innovative game design, the companies aim to redefine gaming experiences and inspire growth across the region.
Together, LottoStar and SmartSoft are poised to bring South African players a richer, more engaging gaming journey, marking a new chapter in the evolution of iGaming in Africa.
Sources: iGamingAfrika, GGN
