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In a significant move that underscores its global expansion strategy, Betano, a leading brand under the Kaizen Gaming umbrella, has launched its iGaming services in Belgium. This entry into the Belgian market marks Betano's 19th live market and follows the successful acquisition of necessary licenses from the Belgian Gaming Commission in November 2024.
Betano's Belgian platform offers a robust sportsbook with competitive odds on major sports leagues, including the Jupiler Pro League, Premier League, Champions League, and La Liga. Additionally, the online casino features a diverse portfolio of games from renowned developers such as Pragmatic, Play’n GO, and Evolution Gaming. This includes slots, roulette, and live dealer games, ensuring an immersive gaming experience for users.
As part of its content strategy in Belgium, Betano has partnered with MGA Games to launch a selection of 23 slots. These titles include popular games like "The Explosive Bandit" and "The Wizard Cat," providing Belgian players with a unique and engaging gaming experience. This partnership reinforces Betano's commitment to offering high-quality content tailored to local preferences.
Javier Lanfranchi, Commercial Director of MGA Games: "This launch on Betano Portugal and Belgium reinforces our presence in the market and allows us to offer our games to a broader audience through a top-tier operator. We are confident that the combination of our technology and content, along with Betano’s expertise, will be a resounding success".
Betano's entry into the Belgian market is part of its broader strategy to expand across Europe. By offering a comprehensive suite of iGaming services, Betano aims to capture a significant share of the Belgian market, leveraging its reputation as a trusted and regulated operator.
As Betano continues to establish itself in Belgium, the brand is poised to further enhance its offerings with localized content and promotions. With its strong foundation in sports betting and casino gaming, Betano is well-positioned to become a leading player in the Belgian iGaming sector.
Sources: European Gaming, EGR Global, Betano Belgium
