2025 Gaming in Holland Conference Amsterdam
The 2025 Gaming in Holland Conference, which will take place June 5, 2025, at the KIT Royal Tropical Institute in Amsterdam, is proud to announce its first confirmed speakers. The Gaming in Holland Conference is THE place to meet the key decision makers in the Netherlands’ regulated gambling market.
Leaders in Compliance Conference Frankfurt
The Leaders in Compliance Conference will take place May 8-9, 2025, at the Hilton Frankfurt Airport Hotel and promises to bring together leading voices in gambling compliance from across Europe.
Betano Expands into Belgium with Comprehensive iGaming Services
In a significant move that underscores its global expansion strategy, Betano, a leading brand under the Kaizen Gaming umbrella, has launched its iGaming services in Belgium. This entry into the Belgian market marks Betano's 19th live market and follows the successful acquisition of necessary licenses from the Belgian Gaming Commission in November 2024.
Wynn Resorts CEO Highlights UAE Expansion as Key Growth Strategy
In a strategic move that underscores its commitment to global expansion, Wynn Resorts has announced its entry into the United Arab Emirates (UAE) market. CEO Craig Billings has emphasized the UAE as a "substantial market opportunity," citing estimates that the gaming market could reach $5 to $8 billion annually, rivaling the Las Vegas Strip.
NetBet Secures Historic Partnership as UFC's Official Betting Partner
A move that underscores the growing synergy between sports betting and combat sports, NetBet has been named the official sportsbook and betting partner of the Ultimate Fighting Championship (UFC) across several key European markets. This strategic partnership marks a new chapter in the relationship between NetBet and the UFC, offering fans an enhanced betting experience while expanding the sport's reach across Europe.
Stats Perform Secures Historic 10-Year Volleyball Deal with Volleyball World
In a pivotal agreement that emphasizes the rising significance of volleyball in the worldwide sports scene, Stats Perform has entered into a decade-long partnership with Volleyball World. This strategic collaboration secures exclusive global betting streaming and data rights for top-tier men’s and women’s volleyball competitions, marking a significant expansion of Stats Perform's presence in the sports data and streaming market.
Tipwin Extends Partnership with Bayer 04 Leverkusen, Strengthening Ties in German Football
In a noteworthy development that highlights the lasting connection between football and sports betting, Tipwin has agreed to a two-year extension of its partnership with Bayer 04 Leverkusen. This deal, which now runs until June 2027, marks the third extension of their collaboration, which began in 2016. Tipwin will continue to serve as a premium partner of the German football club, benefiting from brand visibility across the BayArena and digital platforms.
MeridianBet Expands into Nigeria with B2B Offerings
In a significant move that underscores its strategic expansion across Africa, MeridianBet has officially launched its B2B operations in Nigeria. This entry into one of the continent's largest and fastest-growing betting markets marks a major step in MeridianBet's long-term strategy to deepen its presence in Africa's dynamic gaming sector.
Finland Proposes Gambling Reform Bill to End Veikkaus Monopoly by 2027
In a landmark move, Finland’s government has introduced a gambling reform bill to Parliament, aiming to dismantle the state-owned Veikkaus monopoly and open the country’s online gambling market to private operators. The legislation, submitted on March 20, 2025, represents a significant step toward aligning Finland’s gambling framework with other European nations like Sweden and Denmark.
PlayUZU Launches Nationwide TV and Billboard Campaign in Peru
In a significant move to strengthen its presence in the Peruvian market, PlayUZU, the Spanish-language online casino brand operated by SkillOnNet, has launched a comprehensive nationwide TV and billboard campaign. This initiative, announced on March 4, 2025, marks a major push by PlayUZU to increase brand awareness and reinforce its commitment to transparency and fairness in online gaming.
Coral Partners with Birmingham City FC in Multi-Year Deal
Coral has been named the official UK betting partner of Birmingham City FC. The partnership, which runs until the end of the 2027/28 football season, marks Coral's return to football sponsorship and underscores its commitment to engaging with fans through innovative content and activations.
South Africa Emerges as a Key Player in Africa's iGaming Sector
In a significant recognition of its growing importance in the global iGaming landscape, South Africa has been identified as a critical growth market in Africa by the iGaming Trends 2025 Report published by SOFTSWISS. This report, which leverages extensive data and insights from industry experts, highlights South Africa's potential for expansion due to its strong digital adoption and thriving sports culture.
Austria Poised to Overhaul Its Online Gambling Market in 2025
Austria is on the brink of significant gambling reform as political changes and the impending expiry of Casinos Austria’s monopoly license create a rare opportunity for regulatory overhaul. Industry experts believe 2025 could mark the beginning of a multi-operator licensing system, ending decades of state-backed control over the online gambling sector.
Stake Colombia Covers New 19% VAT Tax for Users Amid Market Concerns
Stake Colombia has launched a cashback promotion to counteract the country’s newly implemented 19% VAT tax on online gambling deposits. The measure, which came into effect on 22 February 2025, was introduced by the Colombian government as part of efforts to raise funds for the ongoing humanitarian crisis in the Catatumbo region.
Rwanda Implements Sweeping Gambling Tax Reforms to Boost Revenue and Promote Responsible Gaming
The Rwandan government has announced a sharp increase in gambling taxes, a move aimed at strengthening national revenue while promoting responsible gambling. Effective from the 2024/2025 fiscal year, the tax on Gross Gambling Revenue (GGR) will rise from 13% to 40%, while the withholding tax on player winnings will jump from 15% to 25%.
Picklebet Partners with Penrith Panthers in Landmark Four-Year Deal
Picklebet has secured a four-year partnership with Penrith Panthers, becoming the club’s Official Wagering Partner. This collaboration promises to revolutionize fan engagement through digital-first activations, in-stadium branding, and a strong focus on enhancing the fan experience both online and at live games.
Allwyn Joins Forces with McLaren F1 Team to Drive Global Expansion
Lottery operator Allwyn has secured a global partnership with the McLaren F1 Team, further strengthening its presence in motorsport following its recent deal with Formula 1. As an official partner of McLaren Racing, Allwyn’s branding will be prominently displayed on McLaren’s race cars and driver overalls throughout the upcoming Formula 1 season.
Octoplay Enters Belgian Market with Casino777 Partnership
Octoplay has officially entered the Belgian market through a strategic partnership with Casino777, marking its first foray into the region. This collaboration will allow Belgian players to enjoy a range of Octoplay’s top-performing games while expanding the supplier’s presence across Europe.
QuinnBet Partners with Millwall Football Club
QuinnBet has announced its latest partnership in football, becoming an official sponsor of Millwall Football Club with an initial two-year deal. This agreement will grant QuinnBet brand exposure both at the Den and online through the club’s official channels.
SOFTSWISS Gains Compliance Certification for Peru, Strengthening Latin American Presence
SOFTSWISS, a leading iGaming technology provider, has secured compliance certification for its Game Aggregator in Peru, marking a significant milestone under the country’s newly revised regulatory framework. This achievement positions SOFTSWISS among the first suppliers fully prepared to operate in the burgeoning Peruvian market.
Swintt Expands Dutch Market Presence with Hommerson.nl Partnership
Swintt, a prominent iGaming software provider, has reinforced its presence in the regulated Dutch market through a strategic partnership with Hommerson.nl, a well-respected operator licensed by the Kansspelautoriteit. This collaboration will integrate over 140 Swintt titles into Hommerson.nl’s extensive library, solidifying Swintt’s position in one of Europe’s fastest-growing iGaming markets.
Brazil Advances Towards Regulated Online Gambling Market with 71 Licences Approved
Brazil’s online gambling sector is set for a transformative launch as the Secretariat of Prizes and Bets (SPA) has issued 71 federal online betting licences ahead of the market’s official opening on 1 January 2025. This milestone marks the beginning of a regulated market that aims to reshape Brazil’s gambling industry, ensuring compliance, transparency, and stringent standards across all operations.
Curaçao Parliament Approves Historic Gambling Reform with New LOK Framework
Curaçao has officially adopted the National Ordinance for Games of Chance (LOK), a landmark regulatory framework that promises to overhaul the country’s gambling industry. The legislation, passed on December 17 by a parliamentary vote of 13-6, introduces a comprehensive licensing system under the authority of the newly renamed Curaçao Gaming Authority (CGA), formerly the Gaming Control Board (GCB).
SmartSoft Partners with LottoStar to Revolutionize iGaming in South Africa
SmartSoft, a leading innovator in the iGaming industry, has announced an exciting new partnership with LottoStar (Pty) Ltd, one of South Africa’s premier online betting platforms. This collaboration marks a significant milestone for both companies, as LottoStar prepares to launch SmartSoft’s portfolio of innovative games to the South African market.
Celtic FC Extends Front-of-Shirt Sponsorship with Dafabet in Record-Breaking Deal
Celtic Football Club has announced the extension of its front-of-shirt sponsorship deal with Dafabet for an additional three years, marking a historic milestone as the club's longest-ever shirt sponsorship partnership. By the end of this agreement, Dafabet will have featured on Celtic kits for an impressive 12 consecutive seasons.
North Star Network Acquires Soccernet.ng to Strengthen African Presence
North Star Network (NSN) has expanded its footprint in Africa with the acquisition of Soccernet.ng, a prominent Nigerian football blog. This strategic move marks a significant step in NSN’s efforts to enhance its presence in the Nigerian sports media landscape and across the continent as a whole.
French Regulator Calls for Reduced Promotional Spending by Gambling Operators in 2025
France’s National Gaming Authority (ANJ) has revealed that gambling operators plan to increase promotional spending by 11% in 2025, bringing total investments to €695 million ($724 million). Despite this surge, the regulator is urging the country’s top-tier operators to reduce their budgets and adopt more responsible practices to mitigate the risks of gambling harm and underage exposure.
Betano Secures License to Strengthen Colombia's Expanding Online Betting Market
Colombian gaming regulator Coljuegos has officially granted Betano, a brand operated by Kaizen Gaming Colombia, a license to launch its online betting platform. This authorization positions Betano as the 17th operator in Colombia's regulated online betting market, alongside established names like Betsson, Luckia, BetPlay, Bwin, and Stake.
UAE Lottery Collaborates with Takalam to Launch Comprehensive Responsible Gaming Initiative
The UAE Lottery, operated by The Game LLC under the regulation of the General Commercial Gaming Regulatory Authority (GCGRA), has announced a significant partnership with Takalam, an AI-driven mental well-being platform, to introduce a robust Responsible Gaming Initiative. This collaboration aims to empower participants with tools and resources to manage their gaming habits responsibly while addressing mental health concerns in a confidential and supportive manner.
UAE Launches First Federally Licensed Lottery, Signaling Gaming Expansion
The United Arab Emirates (UAE) has taken a groundbreaking step by launching its first federally licensed lottery, the UAE Lottery, offering a record AED100 million ($27.2 million) grand prize. This makes the UAE the first nation in the Arabian Peninsula to establish a fully regulated lottery. The lottery’s inaugural draw is set for December 14, with tickets priced at AED50. A variety of scratchcards offering smaller prizes between AED50,000 and AED1 million is also available exclusively online to residents over 18.
Bulgaria's Gambling Sector Faces Uncertainty Amid Tough New Advertising Ban
Bulgaria’s gambling market, one of Europe’s most mature regulatory landscapes, is grappling with unprecedented challenges following the introduction of stringent advertising restrictions in May 2023. These measures have drastically affected operator revenues and prompted some to reconsider their future in the market.
The Need for a Targeted 360° Approach by Invixos
This essay explores why GRP is outdated and advocates for a targeted 360° approach to increase brand awareness and customer acquisition. This modern strategy integrates all touchpoints and channels, providing a comprehensive view of the customer journey. By leveraging advanced data analytics, real-time responsiveness, a focus on customer engagement and trust, a targeted 360° approach aligns with contemporary marketing needs. Through a detailed examination of this approach and a case study comparing an iGaming company’s multichannel strategy with a traditional GRP buying focus, we will demonstrate how a holistic and targeted 360° marketing strategy can drive significant growth and market leadership in the iGaming industry.
Brazil’s SPA Mandates AML Policies for Licensed Betting Operators
Brazil’s Secretariat of Prizes and Bets (SPA) has issued a directive requiring all licensed betting operators to submit comprehensive anti-money laundering (AML) and counter-terrorism financing (CTF) policies by 17 March 2025. This mandate applies to all operators licensed directly by the Ministry of Finance as well as those granted authorization through court orders.
Northern Ireland Calls for Stricter Gambling Advertising Restrictions
Northern Ireland's All-Party Group (APG) on Reducing Harm Related to Gambling is urging the Westminster government to introduce stricter restrictions on gambling advertising. This comes as the region remains the only jurisdiction in the UK and Ireland without updated gambling legislation since the rise of the internet, leaving it vulnerable to the potential harms of excessive gambling promotion. The APG’s call for action follows similar reforms recently implemented in the Republic of Ireland, which have been seen as a model for protecting consumers, especially young people, from the risks associated with gambling exposure.
ICE Barcelona 2025: The Pinnacle Event for the iGaming Industry
The iGaming world is buzzing with excitement as ICE Barcelona 2025, the premier global event for the gaming and gambling sector, approaches. Taking place from January 20–22 at the iconic Fira de Barcelona, this year’s edition promises to set new benchmarks for innovation, collaboration, and growth in the industry.
Super Group Joins Forces with Atlassian Williams Racing in Multi-Year Formula 1 Partnership
Super Group Limited, the parent company of Betway and Spin, has announced its entry into the world of Formula 1 through a strategic partnership with Atlassian Williams Racing. This multi-year agreement will see branding from Betway and Jackpot City featured on the team’s FW47 cars, beginning with the 2025 Formula One season opener in Melbourne, Australia. This collaboration marks Super Group’s first venture into motorsport, expanding its sponsorship portfolio, which already includes partnerships in football and other major sports leagues. The Betway and Jackpot City logos will be prominently displayed on the cars driven by Alex Albon and Carlos Sainz, enhancing brand visibility throughout the highly anticipated Grand Prix season.
Brazil Officially Launches Regulated Online Betting Market with Licensed Operators
On January 1, Brazil’s much-anticipated regulated online betting market went live, marking a significant milestone in the country’s gambling industry. So far, 14 companies have received full operating licenses, while 52 others hold provisional licenses and must address specific issues before they can fully launch.
Amusnet Partners with Mojabet for Senegal Expansion
Amusnet has announced a major partnership with Mojabet, one of Senegal’s leading online casino operators, marking a significant milestone in its strategic push into the African gaming market. This collaboration underscores Amusnet’s commitment to expanding its reach across the continent and delivering culturally resonant gaming experiences.
Dutch Government Proposes 21+ Age Limit for High-Risk Gambling Amid Growing Concerns
The Dutch government is taking significant steps to tighten gambling regulations in response to increasing concerns over addiction and the effectiveness of current laws. A key proposal, announced by Teun Struycken, State Secretary for Legal Protection, suggests raising the age limit for high-risk gambling—specifically online slots—to 21. This change is part of a broader package of measures aimed at promoting responsible gambling and safeguarding players, particularly young adults, from the potential harms of addiction.
EveryMatrix Secures Africa-Based Turnkey Collaboration with MBet
EveryMatrix has announced a significant new partnership with MBet, marking its largest turnkey sportsbook technology collaboration in Africa to date. The agreement will see MBet transition from its previous sportsbook technology provider to EveryMatrix’s OddsMatrix platform, allowing the operator to enhance its sports betting offerings across Tanzania.
My Experience of SiGMA Eurasia 2025: Exploring Innovations and Making New Connections
SiGMA Eurasia Summit 2025 took place from Sunday 23 February until Tuesday 25 February in Dubai, UAE. It offered a mix of experiences that went beyond just the gambling industry. This year's event brought together a variety of ideas covering topics like blockchain AI, fintech, IoT, quantum computing, and big data. As someone who attended, I wanted to learn more about changes in UAE's gambling scene, but I found myself surrounded by groundbreaking tech and forward-thinking concepts.
Saudi Arabia to Host the First Esports Olympic Games in 2025
In a major milestone for both the gaming and sports worlds, Saudi Arabia will host the first-ever Esports Olympic Games in 2025. This landmark event, sanctioned by the International Olympic Committee (IOC), underscores the Kingdom’s growing influence in the global esports scene. Saudi Arabia, with its robust Vision 2030 plan, has been investing heavily in the gaming sector, aiming to become a global hub for esports tourism and innovation.
Chelsea FC Names Betway as Official European Betting Partner
Chelsea Football Club has announced a new partnership with Betway, making the Super Group-owned brand its Official European Betting Partner in a multi-year agreement. This collaboration adds Chelsea to Betway’s growing list of partnerships with Premier League clubs, including Manchester City, Nottingham Forest, AFC Bournemouth, and others.
Liverpool FC Welcomes Ladbrokes as Official Betting Partner
Liverpool Football Club has announced a new multi-year partnership with Ladbrokes, making the UK betting operator, owned by Entain, its official betting partner in the UK and Ireland. This collaboration further enhances Liverpool's strong connections with prominent brands and marks a significant step in Ladbrokes’ growing presence in football sponsorship.
AC Milan Partners with Spribe to Make Aviator the Official Crash Game of the Club
AC Milan has announced a new partnership with global iGaming provider Spribe, making Aviator the official crash game of the Rossoneri. This exciting collaboration, which starts this season, will bring the thrilling world of crash gaming to the heart of AC Milan's fanbase, further enhancing the club's engagement with its supporters, especially younger demographics.