2025 © All rights reserved.
We use tracking cookies to understand how you use our website and to enhance your user experience. Accept to help us improve.
© Canva
SiGMA Eurasia Summit 2025 took place from Sunday 23 February until Tuesday 25 February in Dubai, UAE. It offered a mix of experiences that went beyond just the gambling industry. This year's event brought together a variety of ideas covering topics like blockchain AI, fintech, IoT, quantum computing, and big data. As someone who attended, I wanted to learn more about changes in UAE's gambling scene, but I found myself surrounded by groundbreaking tech and forward-thinking concepts.
While this was a home game for me with our Invixos offices also based in Dubai, my SiGMA Eurasia visit kicked off with an exclusive invitation to the Odys Global iGaming Agency Launch Party organized by Alex Drew (Founder & CEO) and Alessandro Piccolo (Managing Director). Odys Global is famous for its top-notch domain marketplace and has branched out with this new iGaming venture. The agency wants to offer complete SEO/SEM answers for brand owners and operators in the South Asian market helping clients get ahead through fresh growth plans and ways to protect their brands.
The launch party showed Odys's drive for the best. With a tasty dinner at Karam Al Bahr, a popular Lebanese seafood spot in Dubai with chances to mingle, and an awards show, it raised the bar for industry network events.
Over the course of the next two days, I checked out the SiGMA Eurasia expo at the Festival Arena in Dubai Festival City. Although some big iGaming operators and casino game providers were missing, probably because of SBC Summit Rio taking part at around the same time, the small conference area was still packed with affiliates, networks, payment solutions, and crypto services showing off their new ideas.
The conference also had a great group of speakers on the Main Stage and AIBC stage talking about how Web3 might change finance, rules and regulations, and how to use NFTs. The wide range of topics showed that the event wanted to look at how gaming, blockchain, AI, and fintech all come together.
What truly set SiGMA Eurasia apart was the quality of connections I made. I had the pleasure of meeting numerous fascinating individuals from various sectors:
• iGaming Pioneers: I engaged with forward-thinking operators who shared insights on emerging markets and regulatory challenges.
• Sports Marketing Visionaries: Discussions with these professionals revealed exciting synergies between sports and iGaming.
• Media Industry Innovators: I learned about cutting-edge content strategies tailored for the digital age.
• Blockchain Enthusiasts: Their passion for decentralized technologies was contagious, opening my eyes to new possibilities in gaming.
• AI Experts: Their predictions for AI's role in personalized gaming experiences were mind-blowing.
While SiGMA Eurasia may currently be smaller compared to giants like SBC Summits or ICE Barcelona, its potential for growth is undeniable. With UAE's gambling regulations progressing, this event is poised to become a major player in the conference circuit. Its unique position at the crossroads of multiple industries makes it an invaluable platform for networking and lead generation, not just in iGaming but across the entire tech ecosystem.
I'm convinced that SiGMA Eurasia is more than just a conference – it's a catalyst for change, a melting pot of ideas, and a testament to the power of human ingenuity. I eagerly anticipate next year's event, ready to be amazed once again by the rapid pace of innovation in this dynamic region.
