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In a significant move to strengthen its presence in the Peruvian market, PlayUZU, the Spanish-language online casino brand operated by SkillOnNet, has launched a comprehensive nationwide TV and billboard campaign. This initiative, announced on March 4, 2025, marks a major push by PlayUZU to increase brand awareness and reinforce its commitment to transparency and fairness in online gaming.
The campaign includes prime-time television advertisements on major Peruvian networks, complemented by an extensive billboard presence in key locations throughout Lima. These efforts are further amplified by a robust digital marketing strategy, encompassing social media engagement, influencer collaborations, and search engine optimization to maximize reach and engagement.
PlayUZU entered the Peruvian market in November 2024 under the country's new regulatory framework for online gambling. This campaign is designed to showcase PlayUZU's unique value proposition—offering a gaming experience without wagering requirements—differentiating it from traditional online casinos.
Helena Rico, Head of Marketing for Spain and Latin America at SkillOnNet: "With this campaign, we want to show Peruvian players that PlayUZU is here to stay. We believe our transparent approach to online gaming will resonate with players who are looking for a fairer and more entertaining way to play. This TV and billboard push will put PlayUZU front and centre in Peru’s gaming market, ensuring that everyone knows where to go for a truly fair and fun casino experience".
PlayUZU's expansion in Peru follows successful launches in Spain, Mexico, and Buenos Aires City. The brand's commitment to responsible gaming and its extensive portfolio of top-tier casino games from leading providers have positioned it as a trusted name in the region.
As the campaign unfolds, PlayUZU aims to further establish itself as a leading online casino brand in Peru's regulated igaming sector. By leveraging mainstream advertising and digital engagement strategies, PlayUZU is poised to capture a significant share of the Peruvian market, offering players a unique gaming experience that emphasizes fun, transparency, and fairness.
Sources: iGaming Business, Gambling Insider, iGaming Future, EGO
