2025 © All rights reserved.
We use tracking cookies to understand how you use our website and to enhance your user experience. Accept to help us improve.
© Canva
In a significant recognition of its growing importance in the global iGaming landscape, South Africa has been identified as a critical growth market in Africa by the iGaming Trends 2025 Report published by SOFTSWISS. This report, which leverages extensive data and insights from industry experts, highlights South Africa's potential for expansion due to its strong digital adoption and thriving sports culture.
South Africa's gross gambling revenue reached ZAR 59.3 billion in the 2023-2024 period, marking a 25.7% year-on-year growth. This surge is primarily driven by sports betting, which accounts for 60.5% of the total market. The country's high smartphone penetration rate of over 70% and the expansion of digital platforms have been pivotal in achieving this milestone, making mobile betting a cornerstone of the industry.
Despite its growth potential, South Africa faces challenges such as fragmented provincial regulations and a 15% VAT on betting transactions, which present operational complexities for businesses. However, these challenges have not deterred both global and local investors from contributing to the market. The overall gambling market across Africa is expected to reach ZAR 213 billion by 2032, with sports betting remaining the primary growth driver, particularly in football.
For operators and investors, South Africa offers significant opportunities due to its increasing mobile penetration and growing middle class. The market's potential for expansion makes it an attractive destination for iGaming companies looking to establish a strong presence in Africa14. SOFTSWISS, a leading tech company, has already expanded into the South African market through strategic acquisitions, further highlighting the region's appeal.
Max Trafimovich, Chief Commercial Officer at SOFTSWISS: "South Africa is emerging as a key player in the iGaming sector, driven by strong digital adoption and a thriving sports culture. With increasing mobile penetration and a growing middle class, the market offers significant potential for expansion, making it a welcoming sign for operators and investors alike".
As South Africa continues to grow as a critical market, it is expected to attract more international operators seeking to capitalize on its digital-first audience. The country's regulatory framework will play a crucial role in shaping the market's future, with a need for clearer guidelines to support sustainable growth and compliance.
Sources: Punch NG, African Media Agency, Business Insider, SOFTSWISS
