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In a significant move that underscores its strategic expansion across Africa, MeridianBet has officially launched its B2B operations in Nigeria. This entry into one of the continent's largest and fastest-growing betting markets marks a major step in MeridianBet's long-term strategy to deepen its presence in Africa's dynamic gaming sector.
MeridianBet, a subsidiary of Golden Matrix Group, Inc. (NASDAQ: GMGI), has secured full regulatory approval from the Lagos State Lotteries and Gaming Authority (LSLGA) to operate in both sports betting and online casino verticals. The company will offer its services through its newly licensed local entity, Masterlive Network Limited, under License No: LSLGA/OP/OSB/MB041124.
Nigeria's regulated betting market is valued at over $2 billion, with more than 60 million active participants, making it an attractive destination for gaming operators. MeridianBet's entry leverages its proven track record in regulated markets to deliver world-class gaming products tailored to local preferences.
As part of its rollout, MeridianBet is introducing its proprietary AI Sports Betting Recommender and AI Casino Recommender. These technologies provide personalized betting experiences based on real-time data, player behavior, and predictive analytics, enhancing customer engagement and satisfaction.
Zoran Milosevic, CEO of Meridianbet: "Our expansion into Nigeria marks a significant step in our long-term strategy to deepen our presence in Africa's most dynamic gaming markets. With a highly engaged player base and strong industry growth, Nigeria presents a major opportunity for our B2B model. We are committed to bringing our cutting-edge technology, AI-powered betting solutions, and localized expertise to drive long-term success for our partners in the region."
While Nigeria offers substantial growth opportunities, the market also poses challenges, including a highly competitive landscape and stringent regulatory requirements. MeridianBet's innovative approach aims to enhance customer engagement and satisfaction, positioning it favorably in this environment.
As MeridianBet continues to establish itself in Nigeria, the company is poised to capitalize on the growing demand for quality and interactive gaming solutions. With its strong omnichannel presence and scalable systems, MeridianBet is well-positioned to drive long-term success in one of Africa's most vibrant gaming markets.
This article synthesizes the key points from the available sources, highlighting MeridianBet's strategic expansion into the Nigerian market and its commitment to innovation and localized expertise.
Sources: Gambling Insider, Globe Newswire, Gaming Intelligence, Newsfile Corp, Punch NG, World Casino Directory
