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In a strategic move that underscores its commitment to global expansion, Wynn Resorts has announced its entry into the United Arab Emirates (UAE) market. CEO Craig Billings has emphasized the UAE as a "substantial market opportunity," citing estimates that the gaming market could reach $5 to $8 billion annually, rivaling the Las Vegas Strip.
Wynn Resorts is developing the Wynn Al Marjan Island resort in Ras Al Khaimah, a $3.9 billion project set to open in early 2027. This integrated resort will feature 1,500 luxury rooms, 25 restaurants, and extensive non-gaming attractions, positioning it as a premier destination for high-end hospitality and entertainment.
The UAE's growing luxury tourism sector and structured regulatory environment make it an attractive market for Wynn Resorts. With no immediate plans for a second casino license, Wynn Al Marjan Island benefits from a significant first-mover advantage, allowing the company to establish a strong presence before potential competitors.
Craig Billings, CEO of Wynn Resorts: "Several analysts have come out with gaming market estimates, ranging in the $5 to $8 billion range. To put that in perspective, the Las Vegas Strip, a little over $6 billion. So that’s a substantial market opportunity".
Wynn Resorts' expansion into the UAE is part of its broader strategy to diversify geographically and capture new revenue streams. The company's investment in the UAE reflects its confidence in the region's potential for luxury tourism and gaming, positioning Wynn for long-term success in a rapidly evolving market.
As Wynn continues to invest in the UAE, it is also exploring opportunities in other markets, including Las Vegas and Thailand. The acquisition of Crown London Casino further enhances its ties with Middle Eastern clientele, potentially driving business to its UAE operations.
Sources: Banking With Billy, Gambling News, Asia Gaming Brief, AInvest, AffPapa, Gulf Business, AG Brief, Jobx Dubai.
