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In a significant move that underscores the growing presence of sports betting in Brazilian football, Sportingbet has announced its sponsorship of CazéTV for the broadcasts of the 2025 Brazilian Championship. This partnership, announced on March 18, 2025, ensures that Sportingbet will have brand exposure throughout all 38 rounds of the competition, further solidifying its position in the Brazilian sports betting market.
The agreement includes prominent brand exposure during live broadcasts, an exclusive 10-minute pre-match program, and real-time odds updates. This comprehensive coverage aims to engage viewers by providing an interactive experience that combines entertainment with sports betting insights. The partnership will debut on March 30, 2025, during the first game of the Brasileirão, marking the beginning of a new phase in Brazilian football broadcasting.
For Sportingbet, this partnership represents a strategic expansion of its presence in Brazilian football, following previous collaborations with Palmeiras and the NBA. By partnering with CazéTV, Sportingbet leverages the broadcaster's engaging style to reach a broader audience, aligning with its commitment to innovation and entertainment in sports betting.
• Dimitri Araújo, Head of Marketing at Sportingbet: "We are thrilled to be working with a company that shares our values and passion for sport. CazéTV is known for its relaxed and engaging language, and we look forward to bringing exciting and unforgettable moments to fans during the broadcasts of the Brazilian Championship."
• Ricardo Souto, Head of Advertising Sales at CazéTV: "It will be incredible to have the privilege of counting on Sportingbet in such an important project as the Brasileirão. Producing content with the brand will certainly have an impact on our audience, which is made up of all fans and is always engaged."
As the partnership unfolds, fans can expect more engaging content and interactive experiences that enhance their connection with the sport. Sportingbet's commitment to Brazilian football, combined with CazéTV's innovative broadcasting style, is set to redefine the sports viewing experience in Brazil.
Sources: iGaming Brazil, GamesBras
