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Octoplay has officially entered the Belgian market through a strategic partnership with Casino777, marking its first foray into the region. This collaboration will allow Belgian players to enjoy a range of Octoplay’s top-performing games while expanding the supplier’s presence across Europe.
The agreement with Casino777, one of Belgium's leading iGaming platforms, will see several of Octoplay’s popular titles made available to local players. Games like Cash Link Express: Hold and Win, 5 Star Coins: Hold & Win, and Lightning Blitz: Supercharged will now be accessible. Additionally, Octoplay will introduce its premium opt-in jackpot solution, JackpotHunt, to Belgium. This innovative jackpot feature has already seen strong results in other markets, with a 70% opt-in rate among players.
Casino777.be will now feature a wide selection of Octoplay’s games, allowing players to enjoy exciting and engaging gaming experiences. The launch of JackpotHunt is also expected to elevate player engagement in Belgium, following its success in other markets where Octoplay has established a strong foothold. This move marks another step in Octoplay’s strategy to bring unique and rewarding gaming solutions to new audiences.
Belgium becomes the latest market in which Octoplay has secured licensing. The company is already operating in multiple regulated territories, including the UK, Sweden, Malta, Ontario, Romania, and Italy. The Belgian launch further solidifies Octoplay’s expanding presence across Europe, as it continues to partner with well-established operators in key markets.
Octoplay’s partnership with Casino777 reflects its commitment to collaborating with prominent operators to enhance its European footprint. The supplier has previously teamed up with major brands such as NetBet Casino in Mexico, William Hill in the UK, and Svenska Spel in Sweden. These strategic collaborations help Octoplay introduce its innovative portfolio to new audiences and ensure its offerings meet the diverse needs of players.
David Carrion, COO of Interactive at Gaming1 (Casino777’s parent company), emphasized that integrating Octoplay’s portfolio into Casino777’s platform helps meet the evolving expectations of Belgian players. Carrion stated that the partnership aligns with Casino777’s mission to deliver “premium and responsible gaming experiences,” a sentiment that underscores the importance of quality content and responsible gambling practices within the industry.
Nick Vuchev, Commercial Director at Octoplay, expressed excitement about the launch, calling it a “significant milestone” in the company’s European expansion strategy. He noted that partnering with established and regulated operators like Casino777 allows Octoplay to continue delivering innovative gaming experiences to an ever-growing player base across Europe.
Sourcs: Global Gambling News, Gambling Insider
