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Pragmatic Play, a leading iGaming content provider, has strengthened its presence in the South African market through a new partnership with SuperSportBet, a recently launched online betting platform operated by KingMakers Group.
As part of the deal, Pragmatic Play’s acclaimed slots portfolio, including popular titles such as Gates of Olympus and Sweet Bonanza, will be integrated into SuperSportBet’s platform, providing South African players with access to a world-class gaming experience.
The collaboration aligns with SuperSportBet’s rapid expansion strategy, which has already seen the operator secure partnerships with top South African football clubs like Orlando Pirates and Kaizer Chiefs, as well as a recent deal with Kiron Interactive.
For Pragmatic Play, this marks another milestone in its global growth strategy. The supplier has had an active start to 2024, signing major deals such as an exclusive live casino partnership with Flutter in the UK & Ireland and securing a MotoGP 2025 sponsorship with Aprilia Racing.
Grant Greeff, Managing Director at SuperSportBet, expressed enthusiasm about the deal: "We are thrilled to integrate Pragmatic Play’s renowned slots into our portfolio. Its premium content will enhance our offering, providing players in South Africa with the very best in iGaming entertainment."
Irina Cornides, COO at Pragmatic Play, added: "Partnering with SuperSportBet offers an exciting opportunity for Pragmatic Play to deliver unrivaled gaming experiences to more players in South Africa."
With Pragmatic Play producing up to eight new online slot titles per month, alongside its Live Casino and Bingo offerings, this partnership further cements its position as a dominant force in the South African and global iGaming industry.
Sources: Gambling Insider, Pragmatic Play
