The Need for a Targeted 360° Approach by Invixos
This essay explores why GRP is outdated and advocates for a targeted 360° approach to increase brand awareness and customer acquisition. This modern strategy integrates all touchpoints and channels, providing a comprehensive view of the customer journey. By leveraging advanced data analytics, real-time responsiveness, a focus on customer engagement and trust, a targeted 360° approach aligns with contemporary marketing needs. Through a detailed examination of this approach and a case study comparing an iGaming company’s multichannel strategy with a traditional GRP buying focus, we will demonstrate how a holistic and targeted 360° marketing strategy can drive significant growth and market leadership in the iGaming industry.
Celtic FC Extends Front-of-Shirt Sponsorship with Dafabet in Record-Breaking Deal
Celtic Football Club has announced the extension of its front-of-shirt sponsorship deal with Dafabet for an additional three years, marking a historic milestone as the club's longest-ever shirt sponsorship partnership. By the end of this agreement, Dafabet will have featured on Celtic kits for an impressive 12 consecutive seasons.
Brazil Advances Towards Regulated Online Gambling Market with 71 Licences Approved
Brazil’s online gambling sector is set for a transformative launch as the Secretariat of Prizes and Bets (SPA) has issued 71 federal online betting licences ahead of the market’s official opening on 1 January 2025. This milestone marks the beginning of a regulated market that aims to reshape Brazil’s gambling industry, ensuring compliance, transparency, and stringent standards across all operations.
BGaming Expands Into Portugal Through Exclusive Partnership with Solverde.pt
Renowned iGaming content provider BGaming has officially entered the Portuguese market through a landmark partnership with Solverde.pt, Portugal’s largest online casino. This collaboration brings BGaming’s diverse portfolio of innovative games to Portuguese players, marking a significant step in the company’s European expansion.
Curaçao Parliament Approves Historic Gambling Reform with New LOK Framework
Curaçao has officially adopted the National Ordinance for Games of Chance (LOK), a landmark regulatory framework that promises to overhaul the country’s gambling industry. The legislation, passed on December 17 by a parliamentary vote of 13-6, introduces a comprehensive licensing system under the authority of the newly renamed Curaçao Gaming Authority (CGA), formerly the Gaming Control Board (GCB).
SmartSoft Partners with LottoStar to Revolutionize iGaming in South Africa
SmartSoft, a leading innovator in the iGaming industry, has announced an exciting new partnership with LottoStar (Pty) Ltd, one of South Africa’s premier online betting platforms. This collaboration marks a significant milestone for both companies, as LottoStar prepares to launch SmartSoft’s portfolio of innovative games to the South African market.
Booming Games Receives Certification to Operate in Brazil's Expanding iGaming Market
Booming Games has successfully secured certification from Brazil's Secretariat of Evaluation, Planning, Energy, and Lottery (SECAP), a key regulatory milestone that enables the company to provide its premium gaming content to licensed operators in the rapidly growing Brazilian iGaming market. This approval positions Booming Games as one of the first providers to fully comply with Brazil's gambling regulations, solidifying its place in one of Latin America's largest and most promising markets.
Betano Secures License to Strengthen Colombia's Expanding Online Betting Market
Colombian gaming regulator Coljuegos has officially granted Betano, a brand operated by Kaizen Gaming Colombia, a license to launch its online betting platform. This authorization positions Betano as the 17th operator in Colombia's regulated online betting market, alongside established names like Betsson, Luckia, BetPlay, Bwin, and Stake.
Bulgaria's Gambling Sector Faces Uncertainty Amid Tough New Advertising Ban
Bulgaria’s gambling market, one of Europe’s most mature regulatory landscapes, is grappling with unprecedented challenges following the introduction of stringent advertising restrictions in May 2023. These measures have drastically affected operator revenues and prompted some to reconsider their future in the market.
LiveScore Bet to Exit the Netherlands Market Following Tax Hike
LiveScore Malta Limited, part of the LiveScore Group, has announced that its LiveScore Bet brand will cease operations in the Netherlands on November 29, 2024. The decision follows the Dutch government’s planned tax increase, which will see the Gross Gambling Revenue (GGR) tax rise from 30.5% to 37.8%. This substantial hike has rendered the market commercially unviable for LiveScore Bet, according to CEO Sam Sadi.
Northern Ireland Calls for Stricter Gambling Advertising Restrictions
Northern Ireland's All-Party Group (APG) on Reducing Harm Related to Gambling is urging the Westminster government to introduce stricter restrictions on gambling advertising. This comes as the region remains the only jurisdiction in the UK and Ireland without updated gambling legislation since the rise of the internet, leaving it vulnerable to the potential harms of excessive gambling promotion. The APG’s call for action follows similar reforms recently implemented in the Republic of Ireland, which have been seen as a model for protecting consumers, especially young people, from the risks associated with gambling exposure.
Booming Games Partners with Hollywoodbets to Expand in South Africa
Booming Games has announced a landmark partnership with Hollywoodbets, one of Africa’s largest and most influential gaming operators. This collaboration represents a strategic step forward for both companies as they aim to deliver an exceptional gaming experience in the vibrant and rapidly growing South African online gaming market.
Amusnet Partners with Mojabet for Senegal Expansion
Amusnet has announced a major partnership with Mojabet, one of Senegal’s leading online casino operators, marking a significant milestone in its strategic push into the African gaming market. This collaboration underscores Amusnet’s commitment to expanding its reach across the continent and delivering culturally resonant gaming experiences.
Saudi Arabia to Host the First Esports Olympic Games in 2025
In a major milestone for both the gaming and sports worlds, Saudi Arabia will host the first-ever Esports Olympic Games in 2025. This landmark event, sanctioned by the International Olympic Committee (IOC), underscores the Kingdom’s growing influence in the global esports scene. Saudi Arabia, with its robust Vision 2030 plan, has been investing heavily in the gaming sector, aiming to become a global hub for esports tourism and innovation.
Betano Becomes Official Global Sponsor of UEFA Europa League and UEFA Conference League
Kaizen Gaming, one of the world’s leading GameTech companies, has announced its premium sportsbook brand, Betano, as the official global sponsor of the UEFA Europa League and UEFA Conference League for the next three seasons. This partnership will run from the 2024/25 season to the end of 2026/27, further solidifying Kaizen Gaming’s growing presence in European football.
Chelsea FC Names Betway as Official European Betting Partner
Chelsea Football Club has announced a new partnership with Betway, making the Super Group-owned brand its Official European Betting Partner in a multi-year agreement. This collaboration adds Chelsea to Betway’s growing list of partnerships with Premier League clubs, including Manchester City, Nottingham Forest, AFC Bournemouth, and others.
Liverpool FC Welcomes Ladbrokes as Official Betting Partner
Liverpool Football Club has announced a new multi-year partnership with Ladbrokes, making the UK betting operator, owned by Entain, its official betting partner in the UK and Ireland. This collaboration further enhances Liverpool's strong connections with prominent brands and marks a significant step in Ladbrokes’ growing presence in football sponsorship.
AC Milan Partners with Spribe to Make Aviator the Official Crash Game of the Club
AC Milan has announced a new partnership with global iGaming provider Spribe, making Aviator the official crash game of the Rossoneri. This exciting collaboration, which starts this season, will bring the thrilling world of crash gaming to the heart of AC Milan's fanbase, further enhancing the club's engagement with its supporters, especially younger demographics.